My Brother-in-law lent me his copy of Super Freakonomics. I had never seen a connection between industrial designers and economists. When I heard "economist" I always thought of a Macro economist (someone who deals with the performance, structure, and behavior of the economy of the entire community, either a nation, a region, or the entire world). But Super Freakonomics is written by micro economist Steven D. Levitt and writer Stephen J. Dubner. A micro economist focuses on understand why people make choices i.e.purchases, behaviors, etc.The studies they perform and the insights they discover are increadibly interesting. It is a unique perspective on the driving factors behind human behavior. A skilled micro economist coould be a great addition to a design team.
1 comments:
Well, I think it is important for any design (or general development) team, to have a member with a more commercial profile. For example, a web team (designer, programmer, content maker) having a SEO member. But not necessary to have a economy specialist. In addition it is necessary to have some budget to have all profiles in the team and it is not easy for little entrepreneurs...
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